Welcome to a Patterned Color Competition
Nya Nordiska at imm cologne 2013
Strategic development of a trade fair appearance for the diverse style worlds of the «Nya Textiles» collections at the international furniture fair in Cologne in January 2013.
In keeping with the annual themes, which are based on formal languages from several decades, the framework of a stored shell from the 1980s was revitalized and given a new, colorful look across the entire area.
To highlight the style collections “Creative Concept”, “Pure Perfection” and “Luxury Life”, the new leitmotifs of the fabric designs were used as furniture and column coverings, as well as translated into a graphically dominant floor covering.
The targeted concentration of the worlds of color and form gave the exhibition stand the desired attention and stood out once again in the context of the international textile publishers.
Leise design team: Knut Völzke, Steffen Reiter
Photos: Constantin Meyer
Client:
Nya Nordiska Textiles GmbH
Year of creation: 2013
Elements from the “Nya Tex Glass®” collection were used for meeting and side tables.
For the trade fair appearance, the framework of a stored stand shell from the 1980s was revitalized and given a new, colorful look across the entire area.
The new leitmotifs of the Nya Nordiska style worlds were combined to form a full-surface graphic floor pattern and produced as a velour carpet using the Chromojet process.
