Out of the Box
Company presentation of Stylepark AG as part of the «Designers' Saturday 2008» in Langenthal, in the Swiss canton of Bern.
For the exhibition venue in the production halls of the home textile manufacturer Création Baumann, Leise Design developed an exhibition architecture with around 800 corrugated cardboard boxes, from which the work areas of Stylepark AG were illuminated in color-coded form.
The corrugated cardboard boxes, which were constructed in a random pattern, established the contextual reference to the immediate surroundings of the production machines and material storage facilities and enabled an ecologically sustainable exhibition construction with recyclable materials.
Elements such as the company logo functioning as a reading game and a herb garden with a watering can created a lively exchange between the audience and company representatives.
Leise design team: Knut Völzke, Valentin Rettenmaier, Barbara Ott
Client: Stylepark AG
Year of creation: 2008
Stylepark AG is active in the areas of online, print, event, material and consulting. The color-coded elements in the exhibition architecture showed project examples and screen shows.
Stylepark AG acts as a consultant for Merten and is responsible for, among other things, new product developments and the in-house magazine »Switch».
A Frankfurt herb garden pointed to the headquarters of Stylepark AG. Due to the time of year, however, it was partly planted with Italian herbs - a popular communication point in the company presentation.